TF1 partner agency

You'vegottheangle.We'vegottheidea.

We turn the Meta ads that work into memorable CTV spots.

Our launch ad

We practiced what we pitch.

A smiling fighter pilot in the cockpit, high above the sea
The problem

Your ads sell.
They don't stick.
We keep your best angles.
We make them unforgettable.

The method

From your angle to your film.

A team meeting around a table, a rising chart on the screen.
Step 1

The angle

We start with what already sells.

Your running ads, your hooks, your selling points: we keep what works.

Step 2

The idea

We break the codes of your category.

In your industry, every ad looks the same. We spot the rule everyone follows, and we do the opposite. With AI, you see your film before we shoot it.

Step 3

The film

Shot for real.

Cinema gear, full crew, cast actors. You leave with your spot and its versions for every platform.

We shoot the real. We stretch the possible.

The shot as filmed: a banana held in both hands in the studio
The same shot once the idea comes to life: the banana becomes a weapon, the studio becomes a bank
What we shootWhat it becomes

A desert, another era, 10 sets in a single day: AI takes us where no shoot can go. Ideas we could never have shot any other way.

What we deliver

One shoot, many deliverables.

One shoot, and your film runs everywhere: on CTV, on YouTube and on social.

A man carrying a case walks down a dune in a sandstorm, backlit by the sun.
  • 16:9CTV, YouTube
  • 4:5Instagram & Facebook feed
  • 9:16Reels, Stories, TikTok
  • Spot delivered within 1 week of the shoot
  • 30 s · 12 s · 6 s
  • 2 rounds of feedback
  • Results review at day 30
Packages

Step up to the big screen

You've got the angle. We've got the idea.

First Spot

€5,900excl. VAT

Your best Meta ad, turned into a CTV spot.

See what your angle looks like on the big screen, without committing a big budget.

  • A spot idea built on the angle that already sells
  • A shoot with real actors, enhanced by AI
  • 1 CTV-ready 20 s spot, plus its vertical version for social
  • Delivered in 2 to 3 weeks
Most popular

Campaign

€9,900excl. VAT

1 shoot, 2 spots, 6 videos ready to air.

A memorable campaign for CTV and social, designed to take your brand to the big leagues.

  • 2 different ideas drawn from your winning angle
  • A real film crew and real actors, made memorable with AI
  • 2 CTV spots of 20 to 30 s, their vertical versions and 2 short formats
  • Your airtime on TF1+, managed by our team
  • Delivered in under 4 weeks

Bespoke

On quote

Bigger ambitions? We'll build the project with you.

No set format. We start from your goals and scale the creative, production and media to match your brand.

Example projects
  • A year-long mini-series with a recurring character
  • A premium long-form spot
  • A multi-film campaign for a product launch

Not sure which one to pick? Show us your 3 best ads: in 30 minutes, we'll tell you which one would hold up on screen.

Book my call
What we do

Advertising

  • CTV spots (TF1+, M6+)
  • YouTube ads
  • Social ads
  • Creative concepts
  • Social versions
  • Outdoor & billboards

Production

  • Cinema shoots
  • Directing & casting
  • Executive production
  • AI previz
  • AI-enhanced sets
  • Launches & keynotes
The studio

One agency,one studio.

IMPCT is an ad agency born on film sets and raised on AI. It grew out of Venezance, a Bordeaux studio making brand films for major companies.

Our studio has shot for: Carrefour, Danone, La Banque Postale.

Arthur Bazin · Founder
IMPCT shoot outdoors: two cameras frame a seated speaker in front of the production tent
The IMPCT crew runs with a rail-mounted stabilizer to follow an actor in military gear
Sony FX6 camera on a slider, on an IMPCT shoot
IMPCT shoot outdoors: two cameras frame a seated speaker in front of the production tent
The IMPCT crew runs with a rail-mounted stabilizer to follow an actor in military gear
Sony FX6 camera on a slider, on an IMPCT shoot
Contact

When dowe start?

30 free minutes to audit what already works for you.You leave with a first idea. No strings attached.